“We” Calls on Utes to Save the Planet
And can you, can you imagine fifty people a day, I said fifty people a day, walkin’ in singin’ a bar of Alice’s Restaurant and walkin’ out. And friends, they may thinks it’s a movement.
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Al Gore believes the road to solving the climate crisis winds through American pop culture, from “American Idol” and “The Biggest Loser” on through “The Daily Show” and “The 700 Club.”
The former vice president and the beneficiary of his Nobel Prize, the Palo Alto-based Alliance for Climate Protection, want Washington politicians to act faster to solve the climate crisis. And they think the way to do this is to create a popular movement that appeals to Americans through the pop culture that unites them, rather than political issues that divide them.
Their three-year public advocacy campaign - estimated to cost $300 million - called “We” premieres Wednesday night with a 30-second ad on “Idol,” the nation’s top-rated TV show, where 30 seconds of advertising time costs roughly $700,000. The “We” effort aims to create an army of 10 million activists, twice the size of the group that drove the civil rights movement.